(INAUDIBLE) it's my art studio, and we do things like art commissions, like we did an amazing commission at LAX, a 58 monitor installation that shows people this kind of fantasy of what could happen in an airport. I used to joke that it's not a non-profit, it's a no profit. Scott Snibbe Studio is a smaller organization that focuses on a smaller form of interactivity, interactivity underneath your fingertips, like on iPads and devices like that, where it's another way of getting immersed in an interactive world. Or they're things that require social interaction, or even benefit from strangers interacting with each other in space. They're things that are 14 feet, 20 feet wide. So we offer experiences that still aren't at home and essentially will never be at home because they're huge. Probably the biggest like value proposition of our company is that there's less and less reason for people to go out anywhere and do anything because they can buy everything on the Internet, they can watch movies on a huge screen at home, they can play video games. Also a lot of strange - strange places, what I call now weird museums, you know, that don't fit a normal model, like Science Fiction Museum, the Music Museum in Seattle. We also work with a lot of museums, like the Museum of Science and Industry, the Exploratorium in San Francisco, the London Science Museum. We have a project we're doing with Coca-Cola, for example, and they have a kiosk, you know, that they're putting in stores and, you know, it lets you play and have kind of like Coke pouring all over your - all over your body. You know, they make a lot of things for your body. We had a - a pretty cool exhibit where they were trying to show all these products about the body. Procter & Gamble used our products at the Shanghai Expo. It's like bringing - literally like bringing your dreams to life. You just move into space and it starts responding to you, and it's really a form of magic. You don't need a pen, a stylist or even your finger touching something. Snibbe Interactive creates interactive installations and experiences that use your whole body as the - as the input and the output. I'm an interactive artist, and I'm the founder of Snibbe Interactive and Scott Snibbe studio. But people who make interactive stuff, the only place that we've talked about that is either in game development or in art. Filmmakers can sell films and movie tickets. You know, writers can sell books and scripts and things like that. SCOTT SNIBBE, INTERACTIVE ARTIST: I wish there was a word that was something like an interactivist. Over the next half hour, we're going to explore the future of Scott Snibbe's creation - a future filled with magic. Working with some of the biggest names in entertainment, he transports his audiences into wholly immersive worlds of interactivity, ones that command all of your senses. Today, he's blazing a trail in interactive full body experiences. SANJAY GUPTA, HOST: Interactive artist Scott Snibbe designed his first app back in the 1990s, almost 20 years before the first smartphone even existed. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.ĭR. Next List: Interactive Artist Scott Snibbe
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